Launching OnlyBestGirls in today’s world feels a little like stepping onto a battlefield armed with nothing but charm and conviction. It’s thrilling, it’s nerve-wracking, and, in some ways, it feels completely insane. After all, this isn’t the world of the 1960s or 1980s anymore, when magazines like Playboy and Esquire ruled the cultural landscape, blending unapologetic appreciation for the female form with wit, intellect, and bold journalism. Back then, the formula was simple: celebrate beauty, elevate culture, and entertain unapologetically.
Today? The formula is anything but simple.
Why Now? A Mission Worth the Risk
The glossy heyday of men’s magazines is long gone, and in its place, we have an algorithm-driven media landscape where nuance is drowned out by clickbait and outrage. Conversations about the female form, appreciation, and even masculinity itself have grown more layered, often fraught, and almost always under a microscope. Everything is scrutinized. Everyone has an opinion. It’s a world where even the most well-meaning celebration of beauty can be misunderstood—or worse, misused.
So why launch a project like this now? Why throw ourselves into the fire when the easier option would be to keep our heads down and blend into the noise?
Because playing it safe has never built anything worth remembering.
A New Kind of Appreciation
At OnlyBestGirls, we’re not interested in nostalgia for the sake of nostalgia. This isn’t about bringing back the past or clinging to some outdated idea of what men’s media should be. It’s about carving out a new space—one that blends the swagger and sophistication of those golden eras with the cultural awareness and complexity of today.
Our mission is simple: to honor timeless appreciation without objectifying, to create conversations without pandering, and to champion femininity in all its fierce, magnetic power.
Navigating the Challenges of 2024
The challenges are obvious. For one, there’s the ever-present pressure to tread lightly. In a world where one wrong word or poorly thought-out piece can spark a social media firestorm, launching a magazine that celebrates beauty and sexuality is inherently risky. But here’s the thing: risk isn’t a bad thing. In fact, risk is what keeps things real. If we let the fear of pushback paralyze us, we’d end up creating content that’s so sanitized it becomes meaningless. And that’s not why we’re here.
We’re here to take a stand—not a political one, but a cultural one. We believe that it’s still possible to celebrate beauty with respect, to create provocative content without being tone-deaf, and to speak boldly without trampling on progress. It’s not about being reckless; it’s about being real. We’re not afraid of the messy, complicated conversations that come with exploring ideas about gender, beauty, and masculinity in 2024. In fact, we welcome them. They’re the conversations that matter.
Finding an Audience in a Noisy World
Then there’s the challenge of finding an audience in an age where attention spans are shorter than ever. Algorithms dictate what gets seen, and platforms favor fast, forgettable content over depth and substance.
We know we’re going against the grain by creating something slower, more intentional, and unapologetically bold. But we also know there are people out there—guys like you—who are tired of the beige, watered-down content that floods their feeds. People who crave something with edge, personality, and a little bit of danger.
Embracing the Risk
Of course, there will be missteps along the way. There will be critics who misunderstand what we’re trying to do, or worse, who deliberately twist it into something it’s not. That’s part of the territory when you’re doing something that doesn’t fit neatly into a box.
But we’d rather take those risks than sit on the sidelines and wonder what could have been.
Because here’s the truth: starting OnlyBestGirls today isn’t just about creating a magazine. It’s about creating a movement. A movement that says it’s okay to celebrate beauty, to admire charisma, and to approach culture with both guts and grace. A movement that refuses to let boldness die in a world that’s increasingly afraid of taking risks.
Reckless or Revolutionary?
So, is launching a project like this reckless? Sure. But it’s also revolutionary. And if there’s one thing we’ve learned from the legends who came before us—Thompson, Kerouac, Bukowski—it’s that the best stories, the most unforgettable moments, always come from stepping into the unknown with swagger, a little bit of madness, and a whole lot of heart.
Here’s to the challenge. Here’s to the risk. And here’s to doing it anyway.
Last modified: December 5, 2024
