Madison Beer is on fire—literally and figuratively—in Kate Spade New York’s latest holiday campaign. Channeling old-Hollywood glamour with a modern edge, the Grammy-nominated celebrity is here to remind us that sometimes the best gift is a little smoulder, wrapped in a Deco Chain Shoulder Bag and tied with a bow of undeniable star power.
For over three decades, Kate Spade has been synonymous with celebrations, and this year, they’re flipping the script. Forget the usual holiday clichés—this is about celebrating the real gift in a girl’s life: her best friend. And who better to lead the charge than Madison Beer, who not only sets the screen ablaze but also brings her bestie Lena Fultz along for the ride.
The campaign, dripping with “best friend energy,” pairs Madison and Lena with influencers Lilly Russell and Pamela Valdez to champion friendship in its rawest, most authentic form. Madison, in a sizzling docu-style shoot, is a vision of sultry sophistication, proving that while the Deco Chain Shoulder Bag might be the season’s staple, it’s her unapologetic aura stealing the show.
“This is a tribute to best friend energy,” Madison shares. “For me, it’s my best friend, Lena. This season is about celebrating the people who make life shine.”
Eva Erdmann, Kate Spade’s CEO, echoes the sentiment: “This year’s campaign recognizes that a truly good friend is the best gift of all. Madison embodies that connection perfectly—she’s bold, radiant, and unapologetically herself.”
Whether she’s turning heads in glittering Holiday staples or redefining friendship goals with Lena, Madison Beer is serving smoking-hot energy that feels both personal and iconic. This season, Kate Spade isn’t just delivering fashion—it’s delivering fire.
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Last modified: December 13, 2024
