Playboy is back, baby—and it’s bringing the heat with Lori Harvey gracing the cover of its first print issue since 2020. A move like this? It’s not just a comeback; it’s a statement.
The news hit social media like a lightning strike on Thursday (Jan. 23). Both Harvey and Playboy teased fans with a behind-the-scenes clip from her cover shoot, and let’s just say, subtlety wasn’t invited to this party.
In one shot, Harvey rocks a backless dress, exuding the kind of effortless sex appeal that’s built empires. In another, she stuns in a low-cut sequin bodysuit paired with feathered boots, casually draped atop a car emblazoned with a “Playboy” license plate. It’s iconic, it’s unapologetic, and it’s pure Playboy.
Mark your calendars—this issue drops February 10. Pre-orders are live, and if you’ve got a pulse, you’ll want to snag a copy. It’s been a long time coming. Since its debut in 1953, Hugh Hefner’s brainchild has been a cultural juggernaut, shaping the way we think about sex, culture, and the art of storytelling. But in 2020, the COVID-19 pandemic forced the magazine to go digital-only—a seismic shift that left many wondering if print was truly dead.
Now, in 2025, Playboy’s back on the newsstands, this time as an annual publication. And the first issue’s launch? A celebration during Super Bowl Weekend in New Orleans, because of course it is.
Ben Kohn, CEO of PLBY Group, didn’t hold back on the significance of this revival. “Playboy is the quintessential iconic brand—it’s more than a magazine; it’s a movement,” Kohn said in a statement. “Our mission is to return Playboy to prominence, and we’re working with our Playboy Club creators to develop content across all channels: web, social, commerce, events, and, of course, print.”
This isn’t just a rehash of old glories. It’s a modern pivot that promises to preserve the essence of Playboy: high-quality journalism, provocative storytelling, and that irresistible spark of rebellion that made it a household name.
For Lori Harvey, this cover is another feather in a cap that’s already brimming with success. Just last year, she made her Sports Illustrated debut, stunning the world in her own Yevrah Swimwear Collection. Now, she’s cementing her place in the Playboy pantheon—a legacy carved by icons who redefined the female form and shattered taboos.
Playboy’s print resurrection is more than nostalgia. It’s a challenge to the sanitized, algorithm-driven media landscape of today. It’s a nod to the golden era of publishing when pages didn’t just tell stories; they started revolutions. Harvey’s cover isn’t just a photo—it’s a torch. And Playboy? It’s back to remind us why it was never just about the pictures.
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Last modified: January 26, 2025
