JoJo Siwa, pop-culture’s glitter-blasted Energizer Bunny, just tossed another sparkly grenade into the zeitgeist. In the velvet petri dish that is Celebrity Big Brother UK, the former Nickelodeon darling-turned-queer icon took a beat between the canned drama and tabloid setups to unpack something real: her sexuality is shifting — or, more accurately, expanding.
“I feel, like, so queer,” she told fellow housemate Danny Beard, with a grin like a kid discovering punk rock for the first time. “F–k the L, I’m going to the Q.” That’s not just a soundbite — it’s a pivot. Siwa, who came out as a lesbian in 2021 and has been publicly dating Aussie influencer Kath Ebbs, is now waving the flag of fluidity. Not for clout. Not for clicks. But because, as she put it, “being here, I’ve realized I’m not a lesbian — I’m queer. And I think that’s really cool.”
It’s a refreshingly human moment in a reality TV ecosystem usually built on Botox, betrayal, and brand deals. The idea of self-exploration in your twenties is hardly radical, but when you’re JoJo Siwa — rainbow mogul, child star survivor, meme factory — your every breath is dissected, filtered, and re-uploaded. And still, she’s peeling off the labels like they’re backstage wristbands that no longer get her where she wants to go.
This season, Siwa has used the Big Brother house like a sensory deprivation chamber for the soul. No phones, no managers, no producers pulling strings — just a rotating cast of weirdos, washed-up celebs, and, apparently, one open-minded ex-drag queen with a British pun locked and loaded.
Danny Beard quipped, “You are Q, honey. And you know that British people love a queue!” Bless the UK for turning identity into wordplay.
JoJo also cracked open a deeper truth during an earlier episode — a moment that bled past the neon: “Met a lot of females. Love them, don’t feel like them… Met a lot of nonbinary people, and these beautiful nonbinary people are who I feel the most like.” No one’s asking her to slap a label on it. That’s the point. The clarity is in the ambiguity.
Of course, not every housemate handled her truth with grace. Mickey Rourke, cinematic relic and walking HR violation, asked whether she liked “girls or boys,” then decided four days with him might “turn her straight.” Big Brother responded like the gods should: he was booted from the house with a polite but firm British fuck off.
So while Mickey fumbles his exit, JoJo’s riding a higher frequency. She’s turning coming-of-age into televised performance art. It’s messy, unfiltered, and just unhinged enough to feel real.
Let the girl dance — even if it’s off the grid of your old-school labels.
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Last modified: April 25, 2025
